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KPIs, Metrics and Objectives
KPIs, metrics and objectives are buzzwords that are often thrown around when talking about social media marketing. But what do they actually mean? And how can you use them in your social strategy?...
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Choosing the Right Social Platform
There are so many different social platforms available these days, it might seem overwhelming to you. You may also feel that your brand or business should be on all of them, so as not to miss out. But...
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Social Media for Customer Service
Every smart brand knows that customer service is an important part of your business. So much so, that it has become part of most brands’ marketing and PR strategy objectives. Last month we wrote about...
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